The Reports are written by Rick Campbell, a California-licensed broker.
Rick actively sold in the Beverly Hills/Bel Air market from 1991 through 1996. During that time he was on the RE/MAX of California & Hawaii Technology Committee. In 1995 he became the chairman of the Beverly Hills Board of Realtors Technology Committee.
In 1997 Rick started Information Designs to provide Internet marketing services to real estate agents. The single most effective service provided was the local-content based market trends report.
The company is now focused on providing local-content market trend reports which are updated monthly with data provided by local MLSs, allowing real estate agents to provide relevant content to their clients and prospects regularly.
I have similar stuff happen with Altos where agents register. I cannot believe how cheap some of them are! I get SO MUCH VALUE out of your work, it is well worth the subscription...
Since July of 1997, my personal Web Site has featured Rick Campbell's "Real Estate Report" and because of the report's strong impact on potential clients that were surfing the web, over 85% of my business is now generated from good solid Internet leads.
At the beginning of 1996, after 16 successful years selling real estate from Malibu to Beverly Hills, I moved to the Palm Springs/Palm Desert area. My first year was a disaster. Not only was the local real estate market depressed, but also the area was over-saturated with very competitive agents. Getting a foothold in the market place was difficult and my business was floundering. I needed to do something different. After discussing the problem with Rick in mid 1997, he suggested putting his newsletter on-line to see what would happen. I was his second client of this unique marketing tool.
The rest is history. Now I couldn't imagine doing business without Rick's newsletter. With the web filled with mostly consumer useless realtor web sites, my site, with the newsletter, provides instant credibility.
The newsletter motivates prospective clients to contact me first because I am giving them valuable information that none of my competition offers. The newsletter allows me to maintain contact with my prospects every month with relevant information and with minimal effort on my part. The newsletter maintains contact with customers who are thinking of buying but aren't ready yet. In the past two years, I've sold 3-5 homes each year from contacts that had subscribed to the report over two years prior to purchasing a home. That's business I was losing before.
I don't know about you, but keeping on top of people who
are going to buy next year or the year after is almost impossible. With the newsletter,
I don't have to worry about it. Every month an e-mail goes out. My name is constantly
in front of them with what the consumer is constantly looking for about the local market
conditions. They love it. I love it. My wallet loves it.
Do yourself a favor. Call Rick and put the newsletter on your site.
We have been utilizing the services of The Real Estate Reports every single month since 2004.
The information provided has been VERY useful in allowing us to keep in touch with our database of past, present & future clients (buyers & sellers) The content is very pertinent and provides us with a valuable resource to present ourselves in a knowledgeable fashion. It gives our clients a very professional impression of our ability to stay in touch with the market.
The results are great! We have over 15,000 names in our database and EVERY single month we have over 25% of the database opening and reading the email newsletter. We launch the newsletter through our ConstantContact account.
By using the reports as the primary content of our monthly newsletters, we have had numerous leads resulting in many sales over the years. This business is all about credibility. RERports helps us provide that impression!
I am writing to let you know how important and effective your real estate reports are to my e-mail marketing campaign.
I know that people find them valuable because very few unsubsubcribe.
Feel free to use my name and contact information or have any prospective client call me regarding your services.